SHAPING OUR RURAL ECONOMIES WITH SHAMBA SHAPE-UP
Hand in Hand Eastern Africa participated during last year’s TV and radio episodes of the Shamba Shape-Up program. Shamba Shape-Up is a reality TV and radio show produced by the MEDIAE COMPANY and focuses on small scale farmers in the rural setting with struggling farms. The show involves hosts visiting different farms, meeting farmers to learn the problems they are facing in their farms and conducting interviews with experts to provide advice.
The show which is aired on TV and radio offers the best tips on farming that include; new crop varieties, energy saving techniques, running success agricultural businesses and crop diversification that lead to increased yields from the farm.
HiH EA’s role in the program is to provide key advice in business and financial management needed in running a successful business. Some of the expert advices in doing so are developing business plans, record keeping, savings and access to loans.